TAFTA/ identity
The Association For The Aged is a registered non-profit organisation dedicated to serving the needs of Durban’s elderly residents. Providing suitable accommodation, including frail care, is the greatest challenge. Their aim is to encourage older persons to live as independent members of the community for as long as possible, and to care for those who are no longer able to look after themselves. Fybr was invited to develop a new logo and visual identity for the organisation to help establish a brand that is synonymous with positivity, warmth, vibrancy and happiness.