Niche Digital/ identity
Established in 2008, Niche Digital is a full service Durban-based digital agency. Combining research, strategic thinking, expertise and passion, the Niche Guys provide insightful and creative online marketing solutions tailored specifically for clients’ individual needs. The agency founders wanted an unpretentious, monogram-style identity that would be easily memorable and would reflect their bold, entrepreneurial vision. The final result was a brandmark combining elements of basic HTML code to form the initial letters of the company name.