Becoming an instant millionaire - now that’s a result.
To promote the English Premier League and to drive betting behaviour during the course of the tournament, Marshalls World of Sport ran the Million Rand Predictor competition in which customers could win a cool R1 000 000 each if they correctly predicted the outcome of the English Premier League. A promotional campaign to create excitement and awareness around the competition was rolled out in-store, online and in the press.
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