Rebranding an industry leader to ensure brand consistency across multiple business units.
With innovative transport solutions and advanced fleet management capabilities, the Manline Group delivers sustainable results to a diverse client base. The group was founded in 1998 with a fleet of just five trucks. Today they operate over 400 vehicles from 8 depots across sub-Saharan Africa. Due to the exponential growth of the company, a rebrand was required to better reflect the organisation’s offering and ensure consistency across all business units. The result was a bold, multi-directional logo and custom wordmark that conveys connectivity, energy and motion.