Manline Group/ identity
With innovative transport solutions and advanced fleet management capabilities, Manline delivers sustainable results to a diverse client base. The group was founded in 1998 with a fleet of just five trucks. Today they operate over 400 vehicles from 8 depots across sub-Saharan Africa. Due to the exponential growth of the Manline Group of Companies, a new identity was required to better reflect the organisation’s offering. The result was a bold, multi-directional logo and custom wordmark conveys connectivity, energy and motion. The package or payload is represented by the central cube created by the negative space between the arrows.