Freedom Condoms/ packaging
Nearly 500 million condoms are sold in South Africa every year and GM Pharmaceuticals identified an opportunity to launch a premium range into this flourishing market. Clever wordplay combined with a playful design create an emotive name and wordmark for a brand the represents a more liberated and adventurous approach to sex. A stylish pack design, featuring a variety of seductive images together with a palette of vivid contrasting colours, differentiate the variants in the range.