Barloworld Employee Engagement

Unmasking the superheroes of a successful transport operation.

Barloworld Transport’s Annual Smart Trucker Awards recognises and rewards the outstanding work of individuals who consistently go the extra mile to create exceptional value for their clients’ businesses as well as for Barloworld itself. An informative employee engagement programme was required to create awareness, explain the mechanics and generate excitement about the upcoming awards. The visual concept, inspired by the style of superhero movie posters and comic books, was rolled out internally through print and electronic media to encourage employees to vote for the individual they believe excelled in any one of three specified categories - focus, innovation and leadership. A gala dinner was held to congratulate all the finalists and to announce the overall winner.
Coral coloured type on dark blue background
teaser poster designed in the style of comic book superhero movie poster
Teaser poster design hanging in office environment
Letterhead design to introduce employee engagement programme to staff
Series of posters designed to explain to staff how employee engagement programme works
Businessman standing and reading series of employee engagement posters hanging in office environment
Series of competition entry cards designed in comic book superhero style highlighting the various superpowers relevant to the programme.
Competition entry cards designed in comic book superhero style show the 3 categories of the programme.
Close up of entry postcard design showing the cover and inside spread.
Hand posting entry card into competition entry box.
Black and white image of framed posters displaying the names of the programme winners at the entrance to the gala awards evening venue.
Black and white montage of directors and staff at the gala awards evening.
Black and white image of the Barloworld CEO announcing the competition winners at the gala awards evening.
Black and white image of the competition winner with the Barloworld CEO at the gala awards evening
Primary logo for the awards designed to resemble a medal, reversed out of blue background