Driving game-changing innovations with the benefit of foresight.
Barloworld Transport required an intelligent, creative, advertising campaign to help increase brand awareness within the corporate sector and to clearly distinguish them from their competitors. Fundamental to the business of transport is the ability to anticipate the future and act accordingly. With this in mind, we developed an overarching concept that revolved around a single word – foresight. A simple, yet distinctive graphic style was used to illustrate the company's six brand pillars whilst conforming to their 'smart' visual identity.