Barloworld Transport Academy/ identity
Barloworld Transport’s fully accredited Academy enables the organisation to address skills requirements and development needs. With over 500 learnership and apprenticeship programmes for both employed and unemployed learners, these programmes are supported by stakeholders such as TETA and the UIF. The visual concept is inspired by the teamwork and methodology that constitute a successful soccer team, while multi-coloured, interconnecting geometric shapes are used to represent a diverse, inclusive, forward-thinking training institution—an institution that empowers learners to develop tangible skills which they can use to access real employment opportunities.